A poster designed to promote an annual Chinese community event in James Street, Northbridge, Perth. The design finally evolved to suits various usage, include adverts, websites and invites.
The design process of this poster had been taken drastic changes from its initial concept to final print versions, as it tries to incorporate as much elements possible. A design piece that demonstrate the compromise between design and reality.
A micro-site is also created under this job scope, tied with the promotion campaign for this event. You may view the micro-site from here.