The purpose of a logo is to promote instant recognition of products and services. A logo can be a graphic, (a symbol or icon) it can be clever use of words and typefaces.
We can work with you to create a bespoke logo for any business or organisation. We just need a simple brief to understand the scope of works required and then we can create a clever, unique design that suits its purpose.
We specialise in creating illustrations, as shown below. Whatever the requirements, our skills and creativity will bring to life your requirements – any industry, any product.
We provide full catalogue design service for local supermarkets, include layout design for their newspaper advertisement. We are capable in handling advertising requirement in Asian languages, to tackle the ethnic market.
We are capable in quick turn around in catalogue design, whilst still maintaining high accuracy and quality. We understanding the nature of a fast moving market, the key to win is feel the pulse and feed the need.
Many of us would know about hiring a graphic designer to deal with all the marketing collateral needs, and often considering them as Jack-of-all-trades able to cover everything that you need. There is no doubt that most designer are able to handle most of it, but layout designer is more likely the person that you rely on the most.
Graphic design thus break into various discipline according to the component of a marketing design piece requires: you need a copywriter to get your content right based on the given brief done by the creative designer. The text can only be used after it is being edited by copy editor, who is often being the child who lead the design team. A photographer or illustrator will then work together with the layout designer to produce the design piece with the best raw material produced, then it is again check by the communication designer to ensure the correctness of the piece as it adhered to what is required in the brief. But without substantial budget allocated, it often left with the layout designer and the client only.
A newsletter or any form of publication would require careful planning. A careful proofreading is essential too to avoid any error that slips out when it is being published. These are often the post design job that got omitted simply due to the lack of attention to details.
Many of us knew the power of social media, and sometime might think it's a beast that can only bring disaster. But if you tame the beast, it can be a pretty powerful force to help you pushing your business.
Social media had been proven to be the latest marketing tool that proven its influence. Anyone who intended to put forward their marketing plan should not leave out social media, by simply label that as irrelevant. It might be true that social media can be a beast that bites, but if you tame it well it can be a powerful marketing platform that draws unthinkable attention.
Contact your webmaster or web designer to assist you in managing your social media platform. There should be a team or personal (the business owner?) to look after comments and feedback that people post onto you social media platform. Leaving them behind will only makes you the late comer in this new battlefield.
This new website of Par Excellence had been another great design work of the company’s direct and designer-in-chief, together with my input in its development.
The design not only keep the branding consistent but also demonstrate the proud heritage of its current location.
The website is now live, you may view them from "www.parexcellence.com.au"
A poster designed to promote an annual Chinese community event in James Street, Northbridge, Perth. The design finally evolved to suits various usage, include adverts, websites and invites.
The design process of this poster had been taken drastic changes from its initial concept to final print versions, as it tries to incorporate as much elements possible. A design piece that demonstrate the compromise between design and reality.
A micro-site is also created under this job scope, tied with the promotion campaign for this event. You may view the micro-site from here.
The Chung Wah Magazine - Vol.11 of March 2013 Issue is now freshly off the press. This issue features the 2013 Perth Chinese New Year Festival which held in early Feb 2013. The colourful festival is filled with fun events, performances, and gourmet foods. Articles and writes up from all walks of Perth filled this issue, making it a memorable event.
This is also a milestone issue for my involvement as the magazine's visual designer, ten issue of this bimonthly magazine which I had pinned me down for 20 months. The bitter-sweet of layout and design changes, working along with Chief and others thus earn me lots of valuable experience.
It is a great challenge for me to layout tones of photographs in this issue. The regular columns and articles are now an easy cruise in terms of design. But now a new year, a new page in my design career. May this magazine continue to prosper and my greatest memory.
You may view the online copy from their website.
More packaging works discovered on display at local stores. These packaging were designed here but production by printers in China.
Swag-tags are convenient branding tools for products that does allowed purchasers to touch and feel its material and texture. Having just enough space on a piece of card for all product details (pricing and bar-code) for transaction to be done. Also image features on the tags describes how this tools being use.
Same thought were behind the design of this box packaging for the drying mat. A die-cut hole on the box allowed purchaser to feel the surface of the mat, yet covered the rest of the mat for dust and hand stain. The box design allowed products to be hang on a rack for display, for maximum shelf exposure on this relatively light item.
Packaging design not only attracts consumers' eyes, but also provide sufficient info to push forward the purchase. It protects the products during transportation and extend shelf life.