Chung Wah Magazine had always been an exciting job for me each quarter, but as it now becomes a bi-monthly publication, I'm getting more excited each time as it approached. The magazine is now now published digitally on ISSUU. Below is a quick view of the digital flip magazine.
Chung Wah Magazine
Corporate ID (Logo), promotional flyer and business card
City of Perth Heritage Fact Sheet
A4 Bi-fold brochure
The purpose of a logo is to promote instant recognition of products and services. A logo can be a graphic, (a symbol or icon) it can be clever use of words and typefaces.
We can work with you to create a bespoke logo for any business or organisation. We just need a simple brief to understand the scope of works required and then we can create a clever, unique design that suits its purpose.
We specialise in creating illustrations, as shown below. Whatever the requirements, our skills and creativity will bring to life your requirements – any industry, any product.
We provide full catalogue design service for local supermarkets, include layout design for their newspaper advertisement. We are capable in handling advertising requirement in Asian languages, to tackle the ethnic market.
We are capable in quick turn around in catalogue design, whilst still maintaining high accuracy and quality. We understanding the nature of a fast moving market, the key to win is feel the pulse and feed the need.
Many of us would know about hiring a graphic designer to deal with all the marketing collateral needs, and often considering them as Jack-of-all-trades able to cover everything that you need. There is no doubt that most designer are able to handle most of it, but layout designer is more likely the person that you rely on the most.
Graphic design thus break into various discipline according to the component of a marketing design piece requires: you need a copywriter to get your content right based on the given brief done by the creative designer. The text can only be used after it is being edited by copy editor, who is often being the child who lead the design team. A photographer or illustrator will then work together with the layout designer to produce the design piece with the best raw material produced, then it is again check by the communication designer to ensure the correctness of the piece as it adhered to what is required in the brief. But without substantial budget allocated, it often left with the layout designer and the client only.
A newsletter or any form of publication would require careful planning. A careful proofreading is essential too to avoid any error that slips out when it is being published. These are often the post design job that got omitted simply due to the lack of attention to details.
Don't Fear the Beast, but Tame the Beast
Many of us knew the power of social media, and sometime might think it's a beast that can only bring disaster. But if you tame the beast, it can be a pretty powerful force to help you pushing your business.
Social media had been proven to be the latest marketing tool that proven its influence. Anyone who intended to put forward their marketing plan should not leave out social media, by simply label that as irrelevant. It might be true that social media can be a beast that bites, but if you tame it well it can be a powerful marketing platform that draws unthinkable attention.
Contact your webmaster or web designer to assist you in managing your social media platform. There should be a team or personal (the business owner?) to look after comments and feedback that people post onto you social media platform. Leaving them behind will only makes you the late comer in this new battlefield.
This new website of Par Excellence had been another great design work of the company’s direct and designer-in-chief, together with my input in its development.
The design not only keep the branding consistent but also demonstrate the proud heritage of its current location.
The website is now live, you may view them from "www.parexcellence.com.au"