The purpose of a logo is to promote instant recognition of products and services. A logo can be a graphic, (a symbol or icon) it can be clever use of words and typefaces.

​We can work with you to create a bespoke logo for any business or organisation. We just need a simple brief to understand the scope of works required and then we can create a clever, unique design that suits its purpose.

This new website of Par Excellence had been another great design work of the company’s direct and designer-in-chief, together with my input in its development. 

The design not only keep the branding consistent  but also demonstrate the proud heritage of its current location.

The website is now live, you may view them from "www.parexcellence.com.au"

A poster designed to promote an annual Chinese community event in James Street, Northbridge, Perth. The design finally evolved to suits various usage, include adverts, websites and invites.

The design process of this poster had been taken drastic changes from its initial concept to final print versions, as it tries to incorporate as much elements possible. A design piece that demonstrate the compromise between design and reality. 

A micro-site is also created under this job scope, tied with the promotion campaign for this event. You may view the micro-site from here.

The Chung Wah Magazine - Vol.11 of March 2013 Issue is now freshly off the press. This issue features the 2013 Perth Chinese New Year Festival which held in early Feb 2013. The colourful festival is filled with fun events, performances, and gourmet foods. Articles and writes up from all walks of Perth filled this issue, making it a memorable event. 

This is also a milestone issue for my involvement as the magazine's visual designer, ten issue of this bimonthly magazine which I had pinned me down for 20 months. The bitter-sweet of layout and design changes, working along with Chief and others thus earn me lots of valuable experience.

It is a  great challenge for me to layout tones of photographs in this issue. The regular columns and articles are now an easy cruise in terms of design. But now a new year, a new page in my design career. May this magazine continue to prosper and my greatest memory.

You may view the online copy from their website.

More packaging works discovered on display at local stores. These packaging were designed here but production by printers in China.

Swag-tags are convenient branding tools for products that does allowed purchasers to touch and feel its material and texture. Having just enough space on a piece of card for all product details (pricing and bar-code) for transaction to be done. Also image features on the tags describes how this tools being use.

Same thought were behind the design of this box packaging for the drying mat. A die-cut hole on the box allowed purchaser to feel the surface of the mat, yet covered the rest of the mat for dust and hand stain. The box design allowed products to be hang on a rack for display, for maximum shelf exposure on this relatively light item.

Packaging design not only attracts consumers' eyes, but also provide sufficient info to push forward the purchase. It protects the products during transportation and extend shelf life.  

It had been a great pleasure working with them and both of parties are delighted to see the result. For those who interested to have a browse of their website, you may visit them at 'www.perthtangoclub.com'