Don't Fear the Beast, but Tame the Beast

Many of us knew the power of social media, and sometime might think it's a beast that can only bring disaster. But if you tame the beast, it can be a pretty powerful force to help you pushing your business. 

This is a creation from the DDB company from France, to promote an exhibition about WW1 in the France museum. Aiming to approach the general public who spend most time in their second-life (aka. social media = FACEBOOK), they create this fictional (I suppose) character call Leon Vivien  and relaying conversation and posting just like we all do on a daily basis. Their posting reflects the horrible war experience that he gone through before he pass away. This had attract large attention of the public, especially youngsters, who are one of their target audiences. All question asked then replied professionally by staff members of the museum. Eventually they manage to attract more then 45% visitors and sparks great resonance in the internet media. This "ancient' Facebook strategy proof it thus work the trick.

You can visit Leon Vivien's page from here.  

Social media had been proven to be the latest marketing tool that proven its influence. Anyone who intended to put forward their marketing plan should not leave out social media, by simply label that as irrelevant. It might be true that social media can be a beast that bites, but if you tame it well it can be a powerful marketing platform that draws unthinkable attention.

Contact your webmaster or web designer to assist you in managing your social media platform. There should be a team or personal (the business owner?) to look after comments and feedback that people post onto you social media platform. Leaving them behind will only makes you the late comer in this new battlefield.